Did you know?

What is a list broker?

We find the right addresses for our customers. To do so, we use our contacts, our market expertise and our negotiating skill with the address owners and achieve the go-ahead for your advertising campaign.
We inform and advise you about differences in quality and prices.

Opt-in:
Permission to contact by phone or e-mail

Legal provisions in many countries prohibit the contacting of private individuals by telephone for marketing purposes.
In the business area, there must be a legitimate interest. Thus, for example, you may not phone up doctors’ offices to offer a financial service, as such an offer is too general.
The barriers are tougher when it comes to private individuals. A declaration of consent must be available prior to initiating contact. Frequently this is accomplished via prize contests and what is known as a "double opt-in", i.e., participants must indicate twice by checking two boxes that they consent to being contacted by phone.

Test mailing

It is seldom possible to predict in advance whether an ad campaign will be successful; the result simply depends on too many factors. That is why test mailings are conducted. Each test mailing usually comprises anywhere from 5,000 to 10,000 recipients. The most effective version is then sent out to all addresses. 

Target group

A target group is a way of describing an address list. Anyone who is interested in car racing, for example, is also quite likely to be interested in travel offers to races or even Ferrari fan items. What is important here is to define the target group as precisely as possible.
A BMW fan might be interested in racing as well but probably not in fan items from tennis stars.
The most critical and difficult criterion for an advertisement’s success is the right choice of target group.

Form of delivery

Addresses are supplied in either MS Excel or text file format. Should formatting those mailing addresses entail too much effort and/or expense for you, for a nominal extra charge you can also receive adhesive address labels or even have the address printed on CEBUS.net’s own letterhead stationery.
 

E-mail advertising

Usually with e-mail advertising the addresses are not supplied to you. Instead you provide us with a text file or HTML file with your advertisement. We then forward this file to the address owner for e-mail distribution.

Business data:
Contact person, phone & e-mail address, website

If you order business data including phone number, e-mail address or website details, you will only receive – if available – general information on the company. Data such as direct-dial extensions and personal e-mail addresses are only provided upon explicit request.
These data are available from publicly accessible sources, e.g. individual advertising, and are offered in compliance with the German Federal Act Against Unfair Competition (UWG). Be sure to abide by the legal provisions regarding initial contact.
 

Addresses: rent or buy?

Renting addresses is cheaper than buying them. However, rented addresses may be used one time only.
A rental address is permanently added to your list / transferred to your ownership at no additional cost each time a reply or response is received. You are required to delete all other rental addresses upon completion of the campaign.
Should you not wish to do this, the addresses may also be purchased. It costs around 3 times more to buy addresses than to rent them. 
 

Address quality

The quality of the addresses varies widely.
In the case of form letters, an undelivered rate of between 5 and 10% is to be expected even with valid addresses.
Experience shows that addresses containing voluntary information such as phone number and e-mail have an even higher error rate. This is due in part to incomplete data and partially to data entry errors within the companies themselves.
Duplicate check: Redundant addresses are a real hassle, because they engender more than just costs. They can also ruin your reputation.

Personalized advertising, private consumer

Which is better: "To all households"
or
"Dear Mr. Blair”?
A personalized advertisement addresses the recipient directly by name. This guarantees greater advertising success; after all, who wants to be just one of several million household recipients?

Personalized advertising, business

Contact person:
"Dear Purchasing Manager"
or
"Dear Mr. Miller" instead?
A contact person is a sine qua non for a personalized advertisement. Particularly in large enterprises, your ad won’t make it past the secretary’s wastebasket if it doesn’t include the name of a contact person. How can you expect the mailroom of a company with more than 10,000 employees, for example, to decide who to send an ad to if it doesn’t specify a contact person or department?

Address costs

The cost spectrum for addresses is incredibly wide. You can pay as little as 10 cents or as much as 6 euros for a good address. The decisive question is: what will pay off for your campaign? Addresses for small, exclusive target groups are always more expensive than general yellow-page addresses without contact partners.
Addresses will necessarily be more expensive if they are compared against the Robinson list, subjected to credit checks and compared with your own lists to eliminate redundant entries – but then the total quantity is less. That means:
lower advertising costs and higher response rates for you.
A recommendation can only be made once test results are available. 
 

Address exchange

Exchanging addresses is probably the most cost-efficient way of enhancing your own lists. Suppose Company A has 80,000 special addresses and Company B has 50,000. They agree to exchange 50,000 addresses for a one-off campaign. The transaction yields three winners: Customers A and B receive low-cost addresses and the list broker receives a commission.
 

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