Tips for better marketing
Media & Internet: How Teenagers Consume Media
Morgan Stanley had asked a 15 year
old summer work intern, Matthew Robson, to describe how he and his friends consume media.
His piece provides one of the clearest and most thought provoking insights ever.
Copyright by Morgan Stanley (PDF-File)
How to find local customers cheaply and easily
Reaching 000’s of potential new clients can be cost-effective [Local Customers] and simple.
Why not try door dropping a leaflet into mailboxes/letterboxes to get your message directly
to the house or business owner. Say you have a restaurant, mobile car valeting or ironing
service and you have a great offer to entice people with – simply design a communication,
print it up and get it delivered >>
Using Facebook and Twitter for Promoting your Site
If you think of websites like Facebook as something for teenagers and college students,
it may be time to take another look. Businesses all over the globe are using Facebook
to promote their products and services. Facebook is what is known as a social networking
site. You can use it to communicate with people from everywhere. Another very popular
social networking site is Twitter. These two sites together can help you promote your
business effectively and inexpensively.
e-Direct Marketing - getting emails read
For many organisations today direct mail (DM) has been replaced with e-direct mail (eDM). And the major driver for this change?
Cost. It’s far cheaper to write something on screen and whizz it out to thousands of recipients at the touch of a button than
to print letters and brochures, buy and stuff envelopes and pay for postage. However, does this mean that everyone should ditch
the traditional approach and go for online communications? Well, it is certainly more cost effective, but there are other questions
to consider and the main one is – ‘will my mail get through?’
Creating and Using Newsletters to Improve your Website Sales
As part of a comprehensive marketing campaign, the e-newsletter is a great way
to draw attention to your website and product at a relatively low cost. With both short term tactics (like a coupon or discount code),
and long term strategies (like reprint permission with proper attribution), the e-newsletter does what an effective marketing tool should do:
it builds trust with customers and it offers them immediate gratification should they decide to shop at your site.
Right Relationships and Direct Mail
You are sitting alone at a café, enjoying a fine coffee and taking time to linger
over a newspaper. Suddenly a hand grips the paper and tears it off of your table.
You didn’t invite this person to your table, but you see they have made themselves
at home. Then, they start talking and they keep talking. You find yourself assaulted
by the life story of a stranger >>
Top Tips for Writing and Sending Direct Marketing
Direct marketing is a practice that’s been used by marketeers for years to gain direct access to the end consumer.
Several tactics come under the banner of direct marketing including: Direct mail, e-direct mail, Broadcast faxing, Telemarketing,
SMS messaging, Door-to-door document distribution or canvassing, Social and professional web networking, Direct response television.
Direct Mail Cuts Through
It is estimated that the average person is exposed to 200 to 3,000 or more advertising messages per day. It’s easy to understand how that is possible.
Think back to how your day started this morning.
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